NIKA CAMPUS REP BOOKLET
As a NIKA Campus Rep, your job is to create awareness and generate interest in poverty alleviation and NIKA Water. If possible, we encourage you to become an official club on campus. If your school will not permit a NIKA Club due to the branded nature of the group, work with the administration to understand school policy and organize events in partnership with other clubs and the broader community. Work with your friends, connect online, pitch NIKA to your favorite coffee shop. Be creative. Surprise your campus. Help make NIKA a movement.
THE OPTIONS:
In addition to a collaborative event with another organization, campus reps must also complete at least one additional NIKA event over the course of the semester. We recognize that each student has different strengths, so we’ve come up with a list of several possible options based on different areas of interest. Check out all the options listed below.
The rewards:
While we know that doing a good thing is fulfilling in itself, we want to thank you for supporting our cause and brand at Nika. Spreading the word is what makes the change possible. Make sure to scroll to the bottom and see some of the Nika merch. we want to send your way for helping! Photos and other forms of testimonials from action items are required before reps receive rewards!
overview and requirements
At NIKA we recognize that students today are very busy. But we’ve also been overwhelmed by student excitement about NIKA and an eagerness to get involved!
In that light, serving as a campus rep is meant to be enjoyable but also productive and effective. To make your experience a valuable one, we ask that all students fulfill these requirements as NIKA Campus Reps.
In that light, serving as a campus rep is meant to be enjoyable but also productive and effective. To make your experience a valuable one, we ask that all students fulfill these requirements as NIKA Campus Reps.
- All reps must be in high school or college
- Reps can apply as an individual or with a group of up to 5 people
- All reps must serve for at least one semester
- All reps must collaborate with a likeminded campus organization for one of their events. NIKA will donate 5 cases of water and the rep’s job is to distribute the water and briefly educate the group about NIKA.
- All reps must organize and execute a minimum of 1 NIKA event per semester, not counting the collaborative event. Reps can choose from the NIKA options provided in the action items below or can craft their own.
- Be sure to let us know in a timely fashion what action items you plan to do, so that we can supply you with the proper materials to execute.
- One day a year, all Nika employees, volunteers and other supporters will go W/O H2O. This will be a Nationwide event that we can all paritcipate in together. The date will be determined and promoted by Nika. (see below)
w/o h2o
What is it?
To experience for one day what 1.1 billion people experience everyday, you will not consume any clean water (we don’t recommend consuming dirty water) or other beverages for one whole day. To signify your not consuming water, NIKA will send you a sticker to wear. When people ask about the sticker, you explain what you’re doing and why. We’ll also provide you with an info card on water to hand out to those interested.
What you do:
Register 50+ people to participate before the event
Wear the sticker on the day of event
Tell people why you’re not consuming water for a day and hand out info cards
What we provide:
Sticker signifying that you’re not consuming water
Info cards on the water crisis
Eye-Catching Community Events
WALK FOR WATER
What is it?
Millions of children walk several miles each day to fetch water, and dirty water at that. This “walk for water” that they are forced to make signifies many social ills: lack of basic infrastructure, deprivation of education or other income generation due to time spent collecting water, and increased risk of injury or rape during the walk. To shine light on this problem, you will organize a symbolic Walk for Water around your campus or community. We will provide you with facts about the water crisis to display on the route and buckets for walkers to fill up and carry to simulate the real water walk many make everyday.
What you do:
Map out the route and get campus approval
Register a minimum of 50 participants.
NOTE: There should be no charge to participate.
*You are encouraged to collaborate with other clubs for maximum impact
What we provide:
Water fact signage to display along the route
Buckets for participants to carry
Map out the route and get campus approval
Register a minimum of 50 participants.
NOTE: There should be no charge to participate.
*You are encouraged to collaborate with other clubs for maximum impact
What we provide:
Water fact signage to display along the route
Buckets for participants to carry
Testimonial:
Send us some photos and video! Post it on Facebook!
Reward: * * *
NIKA BOTTLE SWAP
What is it?
There are hundreds of bottled drink products on the market, so how do we get people to choose NIKA? First they have to know about it. And then they have to be inclined to drink it. In this option you will literally swap bottles, exchanging a NIKA bottle with another person’s non-NIKA beverage. You can either sep up a table on campus or at a community event or go mobile and carry bottles in a reusable NIKA bag. People will be excited to trade their half empty bottle (you can recycle later) for a brand new Nika!When you approach people with a NIKA bottle, tell them what you’re doing, what’s unique about NIKA, and most importantly, get them excited about the product and the cause the way that you are!
What you do:
Determine an ideal location / time for the Bottle Swap
Do it alone or organize a group of friends to do the Swap
Practice the pitch you will give when swapping
Swap all bottles sent to you
What we provide:
5 cases or NIKA Water (or 3 cases per person)
1 NIKA “faces” t-shirt for each facilitator
1 NIKA bag for each facilitator
Testimonial:
Send us some photos and video! Post it on Facebook!
Reward: * *
Awareness and Fundraising
NIKA PRESENTATION
What is it?
If you’re not afraid to public speak, then this is a great option for you. Raising awareness about the world water crisis through the NIKA presentation is integral to educating your community about both problem and solution—poverty and the NIKA model. NIKA has an already-made powerpoint and short videos to use for the presentation. Your job is to find an appropriate forum to give the presentation and then to deliver it with confidence.
What you do:
Determine the presentation forum. Some possibilities include: academic class, campus club, school assembly, local business etc.
Check to make sure technology is there for a powerpoint/video
Practice and perform!
What we provide:
NIKA graphic presentation sent to you
Testimonial:
Have the organization leader or teacher sign off on this
Reward: * *
CHANGE FOR CHANGE
What is it?
At the center of NIKA is change—change in the way business is done and change in the world. Because NIKA donates 100% of its profits to poverty alleviation, all money made goes directly toward helping others. One simple way you can raise awareness and funds for NIKA is by holding a Change for Change drive on your campus. Either do it as one big event or as an independent and ongoing project. We’ll send you a 6-pack of NIKA bottles in which to collect change. It’s up to you where and how you fill the bottles. Get creative!
What you do:
Fill a 6-pack of NIKA .5L bottles with coin change. Possible places to collect change include: dorm room, classroom, cafeteria, administration building etc.
Once 6 bottles are full, exchange the coins for cash and mail either cash or check to NIKA Water's CA office.
What we provide:
6-pack of NIKA .5L bottles
Testimonial:
Your donation. To fully be sent to our charities.
Reward: * *
Viral Videos and Cyber Connections
24 THOUGHTS FOR 24 BOTTLES
What is it?
Are you a budding journalist? Filmmaker? Just like asking people random questions? Then this is the option for you. All you have to do is give 24 people each a bottle of Nika, then ask them each a different question related to NIKA. Do it, film it, done. Possible questions include: What does social responsibility mean to you? What’s the most unique aspect of NIKA to you? How do you NIKA (give)?
What you do:
Use a video camera (or your fancy phone)
Record the 24 mini interviews
Upload responses
What we provide:
1 case of 24 NIKA bottles
Questionnaire
Testimonial:
Send us the videos! Post it on Facebook!
Reward: *
500 FANS
What is it?
If you’ve ever found yourself suffering from Facebook or Gmail addiction, then here’s a way to clear your conscience without changing a thing. Get 500 people to become a fan of the official NIKA Facebook Fan Page and get 500 people to sign up for the NIKA email list by the end of the semester. This is an opportunity to use your network to build the NIKA buzz!
What you do:
Verify that you’ve added 500 new fans on facebook and collected 500 email addresses.
What we provide: Inspiration
Testimonial:
Send us a file with 500 emails and a file with 500 people that you've had join our Fan Page (these can be the same folks)
Reward: *
Business and Sales
GET NIKA INTO STORES!
Yes, it’s just like it sounds…
For all you past lemonade stand operators who loved making a sale, here’s a chance to try your hand at the next level. After all, NIKA is a business, and the more profits we make, the more we can donate and the greater impact we have. Getting a store to carry a new product isn’t easy, but with persistence and some sales techniques, it is possible and very gratifying. The more places you make a pitch to, the higher chance you’ll get someone to say yes. So we encourage you to identify a wide range of potential merchants, practice your pitch until you have it down pat, and then go in the stores with some water and a sales brochure, and do you best.
*This is only action item that can ONLY be completed in the Southern California or Boston areas due to current distribution. As Nika grows, this will change.
What you do:
Identify at least 10 target merchants- ok them with Nika
Practice your pitch and plan our your approach
Make your cold calls, and always try to end on a positive note, no matter how the conversation goes
Follow up (this may be the most time consuming part)
What we provide:
Sales brochures
Case of NIKA Water
What you do:
Identify at least 10 target merchants- ok them with Nika
Practice your pitch and plan our your approach
Make your cold calls, and always try to end on a positive note, no matter how the conversation goes
Follow up (this may be the most time consuming part)
What we provide:
Sales brochures
Case of NIKA Water
Testimonial:
When the order is fulfilled to the new Nika Merchant account
Reward: $100 for each store you pitch and close a deal with. This means an order of 5 or more cases is placed.
Got another idea?
If you have something else you’d like to do, outline your idea and send it in for approval. As long as it involves NIKA in a creative way, we’re most likely to endorse it and compensate you with a reasonable reward.
Also, keep your ears and eyes open for other events or opportunities in your area. Some great possibilities to watch our for or look into include: street fairs, concerts, farmers’ markets, campus vending service / dining service, large events such as graduation or move-in day, partnership with athletics department etc.
The Rewards
We sincerely appreciate your time, effort and dedication to expand the power of NIKA. You demonstrate both an impressive work ethic and admirable passion for social change in your activities as a NIKA Campus Rep. As a thank you for successfully completing each NIKA event, we’ll send you a reward for your accomplishments. You may choose one reward corresponding to the number of stars listed at the end of each the option in the Booklet.
ONE STAR *
Option 1: 1 NIKA t-shirt, 1 wristband pack, 1 bead pack, 1 sunglass pack, 1 NIKA reusable bagOption 2: 2 cases of water
TWO STARS * *
Option 1: 2 NIKA t-shirt, 1 NIKA beanie, 2 wristband pack, 2 bead pack, 2 sunglass packs, 2 NIKA reusable bagsOption 2: 4 cases of water
THREE STARS * * *
Option 1: 1 NIKA t-shirt, 1 wristband pack, 1 sunglass pack, 2 concert tickets of $150 valueOption 2: 6 cases of water
BONUS!
If you go above and beyond what is required as a campus rep, you will be eligible for two mega-rewards:
TRIP TO A NIKA DEVELOPMENT PROJECT: If you exceed expectations or put on an especially successful event, you will become eligible for a trip to one of Nika's global poverty alleviation proects with our team and one of our partnering charities!
LETTER OF REC: The Founder & CEO of NIKA will write you a letter of recommendation if you demonstrate particular enthusiasm for and dedication to NIKA and generate notable results.
*NIKA will also credit students with community service hours for all time spent on NIKA-related activities. Please consult your school on how to move forward with this.
